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Write for the web

When writing the web, users can use the simple language to find what they need, understand what they have found, and then use them to meet their needs. It should also be implemented, explored and shared.

It is important to understand how what you write in the content strategy fits, which includes the content lifecycle, and that is involved in the process.

Why it is important

People read otherwise online than they do if they read print material - web users usually scan according to information. In a study of online reading behavior, Jakob Nielsen found that "on the average website, users have time to read a maximum of 28% of the words during an average visit; 20% are more likely".

Identify the top tasks of your users

people come with a specific task for their website. When developing the contents of your site, keep the tasks of your users in mind and write to make sure they help them achieve these tasks. If your website does not help to complete this task, you will leave. Performing Makeup Research, perform a task analysis and other types of user research research and analyze metrics to better understand what the users want to achieve.

If you know your user's user tasks help you identify:

• content on your homepage or landing pages
• page header and sub-header
• a logical structure on the content of each page

How to write user-friendly content

It is important to address your audience when writing for the web . If you know who you write, you can write to a level that makes sense for you. Use the Personas you created while you design the site to help you to write.

• Use the words that use your users. Use keywords that use your users to help you understand the copy, and will help to optimize it for search engines.
• punk your content. Chunking leaves its content scanning by breaking it in manageable sections.
• FrontLast The important information . Use the Journalism Model of the Inverted Pyramid. Start with the content that is most important to your audience and then give additional details.
• Using pronouns . The user is "you." The organization or government agency is "we." This creates a cleaner set structure and more appealing content.
• use active voice . "The Management Board suggested that legislation proposed" not "of the Regulation was proposed by the Board of Directors."
• Use short sentences and paragraphs . The ideal standard is not more than 20 words per sentence, five sentences per paragraph. Use hyphens instead of semi-colons or break the sentence even better in two. It's okay, a sentence with "and", "but" or "or" when it makes things clear and short.
• Use of bullets and numbered lists . Do not restrain yourself to use this for long lists - a sentence and two balls are easier to read than three sentences.
• Use clear headlines and underhelves . Questions, especially those with pronouns, are particularly effective.
• Use images, diagrams or multimedia to visually represent content. Videos and pictures should strengthen the text on your side.
• Use the white place. With white room you can reduce the noise by visually separate information.

It is also important to create an editorial calendar. You can recommend visitors to return to your website by keeping your content fresh and up-to-date, especially if you work with blogs, social media or dynamic content websites.

Remember that the development of web copy in the slope in the federal government is the law. Learn more about the Government's clerk standard and find a checklist to help you in your projects.

Testing the readability of your document

Use Microsoft Word's Readability Statistics feature part of the spelling and grammar check to measure your progress when writing and editing copying. Try to design your read field number and down your level. You can improve your readability by using active language and short words, sentences and paragraphs.

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