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Compared to other important markets, more Indian changes to the shopping pattern experienced and support more local companies and sustainable products, a global survey shows
Indians were urged indoors, as local authorities are imposed throughout the country mobility restrictions to control the second Covid wave. It's too early to say how hard consumer feelings are hit. However, the survey data suggest that some pandemic-led changes in the purchasing habits, if Indians can not be destroyed, adapt again to full-download routines.
A global survey of 18,000 consumers conducting globally by Yogel in 17 major markets shows that the pandemic has already shifted consumables from Indians much more than others.
In each of the 17 marketed markets, a variety of consumers said that their food purchases have changed in the course of the coronavirus crisis. Consumers in Mexico reported the highest level of changing their shopping habits - with 83%. India follows nearby, with 81% surveyed respondents who have changed their shopping habits now.
It is worth noting that the survey in most developed markets such as Great Britain and the USA was national representative, in the emerging markets such as Mexico and India, primarily representative of urban areas.
China belonged to the least affected markets worldwide, the data indicates. The virus was first discovered there, and the land saw a devastating blockage in the early part of 2020, but since then the Chinese economy has recovered faster than others. Germany, who made the pandemic better than most countries, reported similar numbers like China.
For the most part, the food purchases for most consumers during the pandemic became a planned matter. This was more of the Asia-Pacific region, with consumers from Indonesia (92%) and India (90%) led the pack. Very few consumers in these markets said they would buy things on impulse, or only if they had to buy.
Even in North American markets, a majority took a shopping, but the proportion was lower than in the Asian markets. In the US, only 74% reported to plan their food purchases. Europe saw the largest deviation in terms of shopping purposes. In Italy, 95% of consumers planned their regular purchases. In Denmark, this number was much lower at 69%. Germany also saw a relatively smaller share of respondents who report planned food purchases (77%).
The Yougov survey on FMCG consumption was carried out in December 2020 in all regions before the second wave met India, but after the second wave, most of the developed markets met.
The survey indicates that different consumption categories are affected differently through the markets. Worldwide, 38% said that they have fresh fruits and vegetables more, while only 6% had said that they have eaten less.
Demand for Junk Foods, even more people ate, ate food complex objects, frozen food and baked goods. The intake of refrigerated readygettes rose in many markets.
A quarter of respondents reported a higher alcohol consumption. About a fifth said they had less alcohol than before. Milk consumption went on for 24% of global respondents, while he fell 6%.
About markets bought less respondents bought cosmetics, as the opportunities were rejected due to Lockdowns. Almost a third of the respondents said globally that they had bought less cosmetics, and only one tenth, said they had increased such purchases.
The proportion of respondents who reported stronger taking fruits, vegetables and dairy products was much higher in India than in most other countries. Many more respondents in India said that their intake of Junk Food failed. But many more Indians also said that their alcohol consumption had risen.
In fact, India (29%) and China (27%) were the leading markets in which people said they have consumed more alcohol during the pandemic than before.In urban Indians, the proportion of those who increased the consumption of frozen food (27%) was almost similar to the global average (29%). In contrast to global trends, however, about one third of Indian respondents reported a decline in consumption of frozen food. The global average was much lower. The consumption of cosmetics was largely along global lines in the country, but the proportion of those who saw a decline in cosmetic purchases was slightly higher in the case of India (36%).
Future plansAlthough supermarkets continued to find buyers throughout the pandemic, many consumers - perhaps from the impact of the pandemic had on local companies - undertake to support retailers who are a bit closer home. Over all 17 markets, three in five consumers (60%), said that they support local companies and buy more local products as soon as the pandemic has eased. The support of local companies was much higher in the emerging markets such as Indonesia, Mexico and India, where mom-and-pop stores are predominantly and could maintain the operation, even if supermarkets fight. Reicher Asian markets such as Singapore and Hong Kong saw far less support for local companies than the global average.
beyond the support of local companies, over half (54%) of the persons surveyed in the study, said they intend to buy more sustainable products as soon as the pandemic is over. Indonesia (79%), Mexico and India (74% each) reported the highest numbers.
Yougov India is the Indian arm of the global market research company, Youg.